COVID, News

Shop local campaign focuses on supporting small businesses during lockdowns

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NORTHERN suburbs residents are urged to continue to spend local with the launch of a campaign focused on supporting small businesses affected by lockdowns.

GO LOCAL FIRST will highlight the crucial role small business plays in the economy and the continued need for residents to spend locally to support those small businesses as the Delta variant of COVID-19 wreaks havoc with the ability of small businesses to keep trading.

GO LOCAL FIRST spokesperson Mark McKenzie said small businesses account for just over one-third of Australia’s GDP and a full economic recovery will not be possible without small businesses trading and providing jobs for their community.

“Far more jobs have been lost from small businesses than large during lockdowns – and that was before the significant downturn in activity we are seeing in parts of the country affected by the Delta variant of COVID-19,” he said.

GO LOCAL FIRST will build on its success in encouraging Australians to choose local small businesses, in a COVID-safe way, when buying products and services to support local jobs in every community.

“We had plans for a launch event, but we faced the same uncertainty as small businesses across the country and were forced to cancel. The fact major cities are back in lockdown reinforces the need to continue to GO LOCAL FIRST, to support small businesses and recreate the jobs lost in local communities,” Mr McKenzie said.

“The reality is small local businesses are less equipped to cope with lockdowns, and many of our small businesses are service-based, meaning they can’t shift to remote working. These small local businesses need Australians to get out there, spending and shopping locally.

“While so much progress has been made over the past year, Australians need to continue to get out there and support their local tradespeople, butchers, pharmacists, bookkeepers, and goods producers like wineries and farmers,” Mr McKenzie said.

“When you shop locally, your money stays in your community, meaning local small businesses will still be there to employ their locals as we emerge out of the pandemic.”

 In supporting small business, be sure to adhere to the health advice to keep yourself and your community safe.

 From today, the GO LOCAL FIRST campaign will be rolled out on outdoor, radio, and digital advertising.

It is funded by the Commonwealth Government and delivered by the Council of Small Business Organisations Australia.

For more information on the campaign or to be part of it, go to www.golocalfirst.com.au


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About Mick Roberts

A journalist, writer and historian, Mick Roberts specialises in Australian cultural history, particularly associated with the Australian hotel and liquor industry. Mick has had an interest in revealing the colourful story of pubs, inns and associated industries in Australia for over 30 years. He is currently working on a comprehensive history of the hotel and liquor industry in the Illawarra region of NSW. Besides writing a number of history books, Mick has owned and managed several community newspapers. He was one time editor of the Wollongong Northern News, The Bulli Times, The Northern Times, The Northern Leader and The Local - all located in the Wollongong region. As a journalist he has worked for Rural Press, Cumberland (News Limited), Sydney based, City News, and Torch Publications based in Canterbury Bankstown, NSW. He currently calls the inner-Sydney suburb of Surry Hills home.

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